SUMMON FRITO
Who is Frito?
A creative strategist, award-winning broadcaster, content architect, host, and brand builder with a slightly suspicious amount of audio and video content magic.
He makes people stop scrolling, keep listening, show up, buy in, and remember the name.
Tucker “Frito” Young has been immersed in content creation since walking into a radio station in high school. Now 25 years later, his storytelling and dynamic, “real life”-based content has found a home across multiple broadcast and digital audio brands as well as video, social, and print media platforms.
Great content isn’t an individual effort. It requires a dynamic team moving in step. Frito’s programming experience comprises building entire brands from scratch, managing and growing existing properties to new heights, and spans 5 formats.
He’s been recognized with numerous national awards for both individual content and total station programming including:
- 6 Marconi Awards – National Association of Broadcasters (NAB)
- 4 Crystal Radio Awards (NAB)
- 2024 CMA Award (Country Music Association)
- 2025 ACM Finalist (Academy of Country Music)
- 2021 Service to America Award (NAB Education Foundation)
Your Brand + Frito = Collaborative Magic
Frito is well versed in collaborating with powerhouse brands to make their message pop to his audience.
Offerings
Choose Your Spell
Audio
Whether live, voice tracked, or on demand — if you’re seeking award winning audio content on broadcast or digital, let Frito go to work for you. Click to hear the magic.
Video
Video that grabs attention isn’t an unattainable dark art. You need Frito to upgrade your strategy to the next level. Click here to sample his recent projects.
Content Strategy / Brand Management
Use Frito’s 25 years of programming and brand managing experience to elevate your presence to another realm.
Hosting / Talent / Event Sorcery
Event concepts, run-of-show, sponsor integrations, community moments, and the nuances that leave lasting impressions.
Ready to summon something weirdly effective?
Make Contact!
Reach out to Heather Cohen at
heather@theweissagency.com